SASA Singapore Label Day

October 22, 2018: the brand KinGirls was invited by Sasa, the famous cosmetics chain, to participate to the #sasalista event at Clarke Quay, the historical riverside in Singapore. The most distinctive, young, and dynamic beauty brands were there to celebrate!

The “Who Cares?” Mask Series by KINGIRLS, with its unconventional style and original design, encourage all girls to bravely show the whole world who they truly are, and it perfectly matched with the theme of the #sasalista event in Singapore. The venue had been decorated with bright fluorescent lights set on a black background, and, accompanied by a stylish electronic music played by the DJ, the unique “Who Cares?” Masks became the hottest highlight on the scene.

Sasa International Holdings Ltd. was founded in 1978. This April the company celebrated its 40th anniversary, marking it with a ruby themed gala. To honor the event, KINGIRLS will launch its “Who Cares?” Mask Series, which is scheduled to be on sale at Sasa Singapore from November 2018. The retail price for one mask will be 7.5 SGD (around 168 NT).